Shortly after the launch of the Back To School season, many parents discover that their children are being bullied and opt to enroll them in martial arts. This commercial introduces children and parents to Tiger Schulmann’s BullyShield program, which teaches children how to respond to the initial “tests” from bullies to determine whether there is a weak response and therefore, safe to continue bullying.
Back To School Commercial
This is the peak season for kids’ enrollment. Alon Feder wrote this commercial to increase leads for this enrollment season.
2015: “Get In Shape For Summer” Campaign
Campaign created by Alon Feder, including concept, design, and copy writing. Published across several print media streams, including mailers, posters, varying-sized handouts, local print publications and distributed along multiple social media channels.
2014 Children’s Commercial
As Director of Marketing at Tiger Schulmann’s Mixed Martial Arts
Developed concept for, wrote copy, story-boarded and art directed television commercial geared toward children, began airing August, 2014.
This exciting commercial generated a tremendous flood of inquiries and led to one of the top 2 months in leads over the last 48 months of results tracking.
In June of 2015, the commercial won a Jersey Award for excellence in Advertising.